Marketing Specialist

Responsible for building assigned Goshen Health System service line business through the strategic development and implementation of marketing plans, consistent with organizational and departmental priorities. Serves as the Marketing Department liaison with internal service lines as well as with external marketing vendors and partners. Will at all times strive for excellence through diligent, focused, and organized work habits.

Responsibilities

• Works collaboratively with leadership to identify priorities, messaging and performance goals
• Recommends and develops effective marketing strategies, including traditional and digital efforts
• Manages the implementation and reporting for integrated marketing campaigns
• Project management for all marketing needs, website content, social media, video, mailings and more
• Maintains day-to-day relationships with advertising agencies and marketing partners
• Assists with editing and proofing to ensure brand continuity in all marketing tactics
• Tracks and optimizes marketing budgets

Position Qualifications

• Minimum Education: Bachelor's degree. Outstanding work experience can compensate for formal education.
• Preferred Education: Bachelor of Science in Communications, Marketing, Business or Health Administration.
• Minimum Experience: Three years communications/PR/marketing experience
• Preferred Experience: Three to five years communications/PR/marketing experience in related fields within a health care organization.

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